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Daniel Jonas started his Fashion Tech Label in New York City in collaboration with designers from New York, Miami and Los Angeles and garnered first attention for his “New Fuckin’ York” snapback at the Direct TV SuperBowl party hosted by Jay-Z at Pier 40 in New York City.

The Los Fuckin' Angeles edition was presented during the Academy Awards and Miami Fuckin' Beach at the Art Basel events. Moreover, Daniel Jonas showed off the new snapback editions at an event by Mr. President Barack Obama and got even more inspired to support foundations for children who are seeking college education as first members of their family.

Influenced by the combined lifestyle and vibrant nightlife culture of New York, Miami and Los Angeles, our designs capture the special energy that can be found in those cities. 

Make sure to follow danieljonasny on Instagram to receive exclusive news about our development and be among the first ones to receive the future collections.