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Background

Daniel Jonas started his Fashion Tech Label in New York City in collaboration with designers from New York, Miami as well as Los Angeles and garnered first attention for his special “New York” snapback at the Direct TV SuperBowl party hosted by Jay-Z at Pier 40 in New York City.

The Los Angeles edition was presented during the Academy Awards and Miami Beach at Art Basel. Daniel Jonas showed off the new snapback editions at an event by President Barack Obama and became even more inspired to support children who strive to be the first member of their family to graduate with a college degree.

Influenced by the lifestyle and vibrant nightlife culture of New York, Miami and Los Angeles, Daniel's designs capture the unique energy that can only be found in these cities.

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